The real change i see is that most consumers have technology to create, yet APRA’s policy of one price for use of content makes it impossible for distribution of art not without a publisher, to both commercial and non-commercial streams that are off line. Yet online myspace and youtube don’t pay for the use of content. The effect of this is that the rights organizations are keeping people online and inside their homes; stopping the flow of culture outside the home. One problem is that APRA don’t show how they create the cost for use of content. how can open content be integrated ?